Born in Manchester, Will grew up in the Peak District before moving to London five years ago to get into the industry. We'll send Electric Theatre Collective your right swipe. Electric Theatre Collective was founded September 26th 2011. Know Your Worth. due by 28 May 2023, for ELECTRIC THEATRE COLLECTIVE LIMITED (07493194), Companies House does not verify the accuracy of the information filed, 14 Jan 2011 - Whats on London, England, United Kingdom I worked at Saatchi & Saatchi for one month for work experience working within the . FLUX Store enables higher quantity and larger projects to be in play at the same time. Since setting up shop in Soho, London at the start of 2012, we've taken the world of advertising and film by storm, establishing Electric Theatre as a bright . Weve also purchased brand new Sony monitors capable of HDR, in line with all delivery requirements for Amazon, Netflix, Apple and more, as well as an elite projector screen in their hero colour suite. The brainchild of London-based visual effects company Electric Theatre Collective (ETC), production company Division and director Franois Rousselet, Cash In Cash Out takes viewers on an oddly familiar trip through childhood toy territory. If we wanted to continue our progression we needed to be more adaptable and efficient., We also needed to be able to store and manage more data and hold onto it for longer periods of time compared to commercial work, adds Morrison. Curated by Pioneers Go East Collective, and presented in partnership with The LGBT Community Center, the festival features the work of artists exploring bold new performance modes for a lively exchange of art and culture. Working with DOP Will Black, we had a very strict shooting window to get sun angle and direction correct - a hugely challenging shoot and VFX job, but a charming, visually entertaining job. Pause any part of the video, screengrab it and zoom in to see how immensely detailed every object is. As part of the move into longform and episodic, ETC moved to its new Whitechapel facility early in 2022 where the company added a third suite plus a . IPJ has one of the best and biggest creative minds in the business, and he wanted to go all out on this. Colourists are the first people to mention if there is any impact on speed and ease of working, and I am happy to say that since we installed FLUX Store it has just simply worked, concluded Morrison. Now residing in a new space in East London, the focus and necessity to evolve in recent times has seen the most acute levelling-up from the studio since they first opened. Based on 1 salaries posted anonymously by Electric Theatre Collective Senior Fx Technical Director employees in Corfe Mullen. Weve got a big character piece were working on with some familiar faces thatll come out the backend of this year, Jon teases, joking to me that theyre already working on scripts for the end of the year:Its summer time, but were looking at scripts with Santa Claus.. Years later were still proud of the VFX. Ben> It has to be the ability to read and ideally the concept of controlling time, so I had time to finish Dune. They did that kind of tried and tested thing of hitting a wall, and deciding that they wanted to start working together with their mates and not working for a huge company, Jon Purton, managing director of Electirc Theatre, tells me. It has also allowed the teams colourists to better satisfy their creative ambitions. Lee> In 10 years there have been some challenges along the way, one of them was how can we not include Beyoncs Formation, arguably one of the best music videos of all time, in the top 10 pieces of work. FLUX Store supports FilmLights Application Programming Interface, which allows third-party software to interface with FilmLight products; this is designed to automate tasks such as VFX transcoding and retrieving/setting metadata. We could, in theory, take this and build it for real, mechanically, Jon explains to me. We wanted people to question whether we did this for real or if it was CGI. FLUX Store supports FilmLights powerful API (Application Programming Interface), which allows third-party software to interface with FilmLight products; this is designed to automate common but time-consuming tasks, such as VFX transcoding and retrieving/setting metadata. | Learn more about Kali Dronsfield's work experience, education, connections & more by visiting their profile on LinkedIn Jon is the first MD to be appointed in ETCs' nearly 10-year history and they are anticipating big things. Imagery courtesy of ETC / Produced by DIVISION. I am a London based designer with passion for both 3D and 2D motion design and photography. We use cookies to make our services work and collect analytics information. Company status Active Company type Private limited Company Incorporated on 14 January 2011. Today, Electric Theatre Collective boasts as many as 100 employees, and conducts post-production work for numerous ad campaigns, TV/film projects and music videos. As Chief Executive Officer, Arnold will lead the next phase, Broadcast technology specialist ES Broadcast has acquired Spanish equipment reseller, distributor and systems integrator Crosspoint. FLUX Store plays a major part in our growth as it enables higher quantity and larger projects to be in play at the same time. Partnership solidifies and deepens along-standing relationship. The music video for Pharrells Cash In Cash Out, is, in short, a visual symphony. The Electric Theatre is proudly managed by The Academy of Contemporary Music (ACM) The Electric Theatre Guildford Limited - Company registration: 10587111 - VAT number: 299826135 - Global House, Bridge Street, Guildford, Surrey, . The Kit17.01.23Electric Theatre Collective adds FilmLights FLUX Store. From the moment we spoke with Ben about his ideas and vision for the film we were in. Electric Theatre Collective Oct 2022 - Present 4 months. Our London based studio encompasses a wealth of talent across all disciplines of visual creativity, CGI, 2D, animation and colour grading. In our Colour department, tailored suites have been designed for an ideal atmosphere and weve built a dedicated cinema screening room. James> When we saw the script for this, we just had to work on it. London , England , United Kingdom 101-250 You see, a long time ago I realised that medium isnt the most important thing no, it doesnt matter how you get the message across as long as you make them feel something. VFX BY ELECTRIC THEATRE COLLECTIVE Colourist: Luke Morrison AGENCY ITV creative ECD: Tony Pipes PRODUCTION COMPANY Iconoclast Director: Glenn Kitson EPs: Guy Rolfe, Kate Sharpe MD: Jean Mougin Producer: Gloria Bowman DOP: Eoin Mclaughlin EDITORIAL Assembly Rooms Editor: Sam Rice-Edwards SOUND Killer Crab Men To support its recent expansion into longform, and the launch of its new Whitechapel studio, Electric Theatre Collective (ETC) recently turned to FilmLights FLUX Store to provide crucial storage and assist with media management at the facility. Giles> Woah, this was a tight one. Checkout, The Electric Theatre Next accounts made up to 31 December 2022 We saw demand becoming an issue as managing space and bookings was already a challenge, comments ETCs head of colour, Luke Morrison. Former Avid VPJoins the Real-Time Graphics LeaderWith Eye on Global Growth. Finally, the possibilities of the FilmLight API with the FLUX Store really appealed to us the ability to optimise our workflow is a real bonus., Post & VFX11.01.23Foundry launches annual subscription for Nuke products, The Kit21.12.22ES Broadcast acquires Spanish reseller Crosspoint, Software developer, Foundry, has announced that new licenses of Nuke family products (including Nuke, NukeX, Nuke Studio, Hiero, HieroPlayer and Nuke Render) will now be on annual subscription. Ben and Geoff are the perfect combination of creativity and commercial nous. We'd also like to use analytics cookies so we can understand how you use our services and to make improvements. video-delivery infrastructure driving its Skymedia OTT service, with a TITAN encoder and NEA Cloud DVR and CDN solutions, including the Embedded Distributed Storage (EDS) solution for efficiently storing content recorded by viewers. Ive brushed, shot, stuck and scribbled and its all just part of the same visual spectrum we find ourselves on.. Embracing hybrid working is one of the things to be cemented in our response to the pandemic. Electric Theatre Collective A collective of VFX artists lauded for our attitude and creativity London. The stand will showcase the integration of the IDS control system with the full range of BirdDog cameras. Overall Benefits Rating.css-11cfy92{color:#0caa41 !important;}4, Electric Theatre Collective Salaries by Location, Check out the latest Electric Theatre Collective Jobs & Careers. Electric Blue is a dance-theater installation inspired by radical queer thought-provoking literary icon Allen Ginsberg . World class VFX artists lauded for our attitude and creativity. As soon as I saw the first shot the CG team created I knew we were creating something you dont see very often in music videos, and also that we had a shot for the next showreel. Add to this that youve just seen your personal film of the year in Queen & Slim, again by Melina. 1,025 following. James> In terms of look, we have never been involved in something so traditional and nostalgic. With scarcities in talent being a universal challenge for VFX studios, what are your plans for talent development? Were already enjoying where Ben & Geoff are taking things., Electric Theatre Collective sat down with the new team to get to know them a little better. It kind of exploded, Jon explains. ETC considered third-party storage solutions, but as an existing Baselight customer, they quickly realised that FLUX Store provided the same high level of performance, alongside the added advantage of easy integration with their existing Baselight cloud network. Finally, the possibilities of the FilmLight API with the FLUX Store really appealed to us the ability to optimise our workflow is a real bonus.All ETCs suites currently work from the FLUX Store, the assists prep via it, and its also the main rendering node. FLUX Store plays a major part in our growth as it enables higher quantity and larger projects to be in play at the same time. I think it was a great calling card for Electric, establishing the kind of work we wanted to do and how we wanted to challenge the more established VFX houses for the best creative projects. Well, it was a choice between Amazon and Beyoncand I think by writing this I kind of have sneaked them both in. That means everyone has the attention, opportunity and support to grow in whichever path they choose. It seems like the experience has changed Electrics business approach then? This website uses cookies to improve your experience. Ben> It was the opportunity to build Electric Studios from the ground up and be there from the beginning. Our belief is that VFX should always enhance the film the director shoots, and this is a brilliant example of that. FLUX Store has integrated seamlessly into our facility and improved our workflow, says Morrison. And it streamlines the management of and creative process across all our Baselight systems.. We are a vibrant arts venue right in the heart of Guildford with a warm and friendly atmosphere. Find company research, competitor information, contact details & financial data for Electric Theatre Collective, Inc. of Santa Monica, CA. McNulty!! Our London and LA based studios encompass a wealth of talent across all disciplines of visual creativity, CGI, 2D, animation and colour grading. We animated everything in CG and applied the 2D illustration after. ', Geoff> Corporal Hicks from Aliens. This first ad led to a series of spots which inherited this original look and was ultimately improved upon, however the original has our hearts at ETC so therefore is chosen in our top 10. The camera barely stops moving through satellites 12,427 miles above the earth, snowy forests in August and, obviously, a black hole in a school gym. Download our Spring 2023 Listings Brochure, Sign up for updates and exclusive discounts, How to find us We had to charm the agency and director Tom Kuntz to prove we were the right people to do it, so we did a test animation featuring some random objects we had sat around the office rapping to a Stormzy track. Yep, we're a Libra. Electric Theatre Collective | 11,106 followers on LinkedIn. See all news about Electric Theatre Collective, Animation UK TodayZero Density, an industry leader in real-time virtual production and broadcast graphics products, has appointed Ofir Benovici as new Chief Executive Officer. Skrillex - Butterflies feat. The entire video revolves around a Zoetrope, constructed to appear as a claymation cinema experience. London Just to pause it, or grab a screengrab to make a desktop background. Demand for content is greater than ever and our clients are working hard to maintain quality and throughput. For those who havent had a chance to work with you, tell us a bit about the studio. "This partnership is more than a simple reseller/vendor agreement," comments Big Pic Media Managing Director Adam Welsh. We use some essential cookies to make our services work. We'll assume you're ok with this. The days of big budget music videos kind of died out, Jon explains, adding: so when were choosing what projects to press go on, everybodys gotta be kind of in love with it. Thats how they teamed up with director Franois Rousselet and his company DIVISION to do all of the effects for Pharrells latest video, Cash In Cash Out. What were building here as a design-led creative space feels like something really essential. Ba Ria - Vung Tau Tadio and Television Station, Broadcast and Live Events: Steal the Show, Cloud-based Multi-tenant Platform Provider, DBs Institute of Sound & Digital Technologies, Dual-Slot 40Gbps Thunderbolt Card Reader, KVM manufacturer Guntermann & Drunck GmbH, Merapar - RDK - architecture - customer experience, Professional management and production platform for the localization industry, Reliable Internet Stream Transport (RIST) Forum, Spectra T950 Tape Libraries; Spectra BlackPearl object storage platform, professional management and production platform for the localization industry, PROMOTE YOUR COMPANY, PRODUCT OR EVENT WITH TV-BAY KITPLUS. Local theatre collective The Shrinking Violets is set to stage Matthew Seager's play In Other Words at The Theatre Next Door this February - and, if your life has been touched by dementia . Geoff> Ive worked with Electric for a few years now as part of the roster at Friends Electric, but to be actually in the family is like coming home. Do you know what that means? They worked last year on a project for Meta, and Jon is eager for the future of AI and generative art and the impact it will have on the medium of visual effects. Its actually because of the mood lighting and Bens sunny demeanor but she doesnt listen. Learn How to State Your Case and Earn Your Raise, Climb the Ladder With These Proven Promotion Tips, A Guide to Negotiating the Salary You Deserve, How to Prepare for Your Interview and Land the Job. The Pharrell video is definitely my personal favorite project, and thats the case for a lot of the guys, Jon tells me. Pharrell ultimately for Tyler, the Creator for the track's second feature. I was able to gain and develop a variety of professional skills and experiences, leading me to my first role in the VFX and Animation industry as an Operations Assistant at REALTIME. Benovici will oversee the companys commercial and product strategy, operations, and ongoing geographical expansion. What was that like for the Electric team? Paris, le-de-France, France Secret things that will be revealed once public :D Asterix & Obelix: The Middle Kingdom (Roto/Prep Artist - OneOfUs) . It enables better sharing and management of projects from our Baselight systems, and were also able to section off dedicated storage for the colour team, comments Morrison. The repetitive nature of the song itself finds parallel in the repetition of the visualsall of which were concocted digitally in a fashion meant to invoke media-making practices of antiquity. Electric Theatre Collective was founded September 26th 2011. Jon is extremely optimistic for the future of ETC with numerous projects underway. Next . ©2023Animation UK. Working closely with Ringan we concepted the look, tone, and feel of the environment before bringing them to life with lots of CG sim work, matte paintings, and lighting. New integrated campaign from IKEA aims to encourage customers to Silence the Critics in the campaign by Mother London, with the help of post work by the Electric Theatre Collective. ETC is now equipped to increase the number of projects they have in production, which is vital for managing the variety of work they now do. Jon joined the company around five years ago, and remarks: As weve gotten bigger, weve tried to retain that small vibe.. We are Electric Theatre Collective, and we produce award winning visual effects. It can be deployed in a facility as easily as general storage, whilst providing a solution that is purpose-designed and industry proven for streaming high-resolution media. The first session took place at Electric Theatre Collective in November, where attendees were introduced to the world of VFX One of the attendees even went back to do a work experience . We pushed so hard on this, a really tight deadline, in a secret squirrel bunker, mental! Pebbles award-winning self-containedIP connection management system, Pebble Control, wins industry recognition as anexperienced new Product Owner joins Pebble to move forward with upcoming features. The combination of high-performance live encoding, compute efficient playback, and market-leading transport performance unlocks new immersive viewing experiences, including up to 8K/HDR resolution, efficient HEVC and VVC compression, and VR/AR optimized video continuously delivered with error-free reliability and ultra-low latency performance the Zixi protocol is known for. W1W 7LT. CG stadiums, a 2D animation sequence that could have (and nearly did) be its own TV show, infographics, 8-bit computer game characters, a beautiful grade and incredible seamless compositing throughout. Onslow St. You can change your cookie settings at any time. Were carrying this introspection into our business approaches, ensuring that were attuned to the experience of the individuals that make up our studio. Electric Theatre Collective has announced that Jon Purton has been promoted to managing director. Our London and LA based studios encompass a wealth of talent across all disciplines of visual creativity, CGI, 2D, animation and colour grading. The end result definitely makes it worthy of a place on this list. Electric Theatre Collective Jan 2023 - Present 1 month. Ben> I would have to go for Pieces of a Man by Gil Scott Heron. Our London based studio encompasses a wealth of talent across all disciplines of visual creativity, CGI, 2D, animation and colour grading. The founding partners Lee Pavey, Giles Cheetham and James Sindle got together to discuss 10 years of Electric in 10 projects . World class VFX artists lauded for our attitude and creativity. To support this growth, ETC moved to its new Whitechapel facility early in 2022 where the company added a third suite plus a purpose-built projection room and a standalone screening room. Electric Theatre Collective adds FilmLights FLUX Store, Foundry launches annual subscription for Nuke products, ES Broadcast acquires Spanish reseller Crosspoint. Electric Studios has been in our brains for a little while and fits perfectly alongside everything that we do. Since setting up shop in Soho, London in 2011, we've taken the world of advertising and film by storm . Theyll also release a behind the scenes video chronicling the creation of Cash In, Cash Out in the next few weeks, which will reveal some of the objects and loops produced by the ETC team that didnt make it into the final cut. He is a judge for Londons Surf Film Festival, and now brings his keen creative sense-check sensibility to bear on the weird and wonderful briefs coming in through the studio's doors.
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